Andrew Wilkinson

Andrew shares the life motto he regularly relies on.

After a painful sale process, Andrew created Tiny to purchase companies like AeroPress and Dribbble in a founder-friendly way.

As a 17-year-old blogger Andrew asked to interview Steve Jobs, got first in line at an Apple Store tour, and learnt that bold asks can pay off.

Decide funding path by matching capital intensity and competitive moats rather than assuming bootstrap limits growth.

Choosing boring, unflashy sectors lowers competition and increases chances of building a profitable company.

Andrew’s philosophy is to act as the empathetic buyer he wished he'd had, avoiding the private-equity ‘suit’ mindset.

Andrew explains that entrepreneurs with ADHD can offset weak executive function by delegating tasks and putting robust systems around themselves.

Target markets too small for VC interest so you are not battling capital-fuelled competitors.

Success can mean a calm, headphone-on craft life not billion-dollar domination, so choose your game deliberately.

Andrew cites Charlie Munger’s rule of finding uncrowded, high-yield ponds—niches with few competitors and better margins.