“Easy choices hard life, hard choices easy life”
- Jerzy Gregorek
Easy Choices, Hard Life; Hard Choices, Easy Life
by Andrew Wilkinson on July 3, 2025
This quote captures a profound truth about decision-making that applies powerfully to both product work and personal development.
Core Meaning
- Short-term comfort creates long-term pain: Taking the path of least resistance now often leads to compounding difficulties later
- Temporary discomfort enables future ease: Embracing difficult decisions today creates a foundation for smoother operations tomorrow
- Courage pays dividends: The willingness to face uncomfortable choices yields outsized returns in reduced future friction
- Delayed gratification principle: The quote embodies the psychological principle that postponing immediate rewards often leads to greater long-term benefits
Why This Matters In Product
- Technical debt vs. proper architecture: Quick hacks create mounting problems while thoughtful, harder implementations create sustainable systems
- Customer feedback integration: The hard work of deeply processing user feedback (rather than dismissing it) leads to stronger products
- Strategic focus: Saying "no" to tempting opportunities (hard) creates clarity and excellence in core offerings (easy life)
- Team dynamics: Having difficult conversations early prevents toxic culture issues that become nearly impossible to fix later
How To Apply
For product leaders:
- Make the difficult call to kill underperforming features rather than maintaining bloat
- Have the courage to pivot when data contradicts your initial vision
- Invest in proper infrastructure and documentation even when pressure mounts to ship quickly
For individual contributors:
- Push back on unrealistic timelines when quality would be compromised
- Advocate for proper testing even when it delays releases
- Take time to understand complex problems rather than implementing quick, superficial fixes
The quote reminds us that product excellence comes from consistently choosing the harder, more thoughtful path rather than the expedient one.