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Peter Dang

Investor at Felicis, Former Product Leader at OpenAI, Instagram, Uber, and Facebook

Peter Deng is a seasoned product leader and investor, currently investing in early-stage startups at Felicis. His career includes leading product teams at prominent tech companies such as OpenAI, Instagram, Uber, Facebook, Airtable, and Oculus. Deng has played a crucial role in developing iconic products like Facebook's News Feed, Instagram filters, Uber Reserve, and ChatGPT.

Episodes (1)

Insights (22)

Moving People Thrive

quotes

Peter shares his father’s Chinese saying to illustrate the value of seeking new experiences.

1h 49m

Growth Teams Force Measurement Rigor

leadership perspectives

Peter immediately forms a growth team because their data-driven questions expose logging gaps and instil rigorous measurement across the org.

42m

Growth Mindset Trumps All in Hiring

case studies lessons

Hiring someone without growth mindset at Facebook made feedback difficult, teaching Peter to prioritise this trait above all in future recruiting.

1h 7m

Building Teams With Complementary Spikes

leadership perspectives

Peter spent as much time recruiting complementary ‘spikes’ as on product work at OpenAI, arguing team composition is the highest-return investment for leaders.

59m

Mike and Kevin's 'Not Confused' Motto

quotes

Peter cites Mike and Kevin’s motto on decisive execution.

1h 40m

Product Craft Can Overcome Distribution Advantages

growth scaling tactics

Highly polished, delightful product experiences can persuade users to switch despite competitors’ massive distribution advantages.

32m

Most Valuable Tech Companies Built on Existing Technology

growth scaling tactics

He notes companies like Facebook and Uber won by relentless iteration on simple ideas built atop existing tech, not breakthrough inventions.

21m

Interview Question: Painful Mistakes Reveal Growth Mindset

leadership perspectives

Dang asks candidates for their most painful mistake and how it changed their work to gauge self-reflection, vulnerability, and growth mindset.

1h 11m

Repeating Goals and Vision Is Essential

quotes

Dang cites Jill’s mantra to stress repeating goals and vision.

1h 16m

Finding Success in AI Products: Data Flywheels and Crafted Workflows

strategic thinking

Peter looks for unique data with a flywheel, a tightly crafted workflow, and clear insight into which product elements truly matter.

1h 52m

Price and ETA Were Uber's True Product

strategic thinking

Peter stresses that at Uber the real product was price and ETA, showing core value often outweighs UI polish.

21m

Five PM Archetypes Framework

strategic thinking

Framework outlines five enduring PM types—consumer, growth, business, platform, research—to balance motivations and build a complementary team.

50m

Portfolio Approach to Product Scaling

strategic thinking

Scaling is not a binary switch; use a portfolio split like Google’s 70/30 (or 50/50 in startups) and ramp resources as the product matures.

42m

Creating Custom Roles Around Individual Strengths

leadership perspectives

Peter watches what excites people, has them document it, then shapes new roles so individuals can lean fully into their unique technical plus taste strengths.

1h 20m

Five Stages of Design Thinking

strategic thinking

Peter lists empathize, define, ideate, prototype, test as the five stages of great design thinking, highlighting empathize and define.

1h 31m

Say You'll Do It, Do It, Say You Did It

strategic thinking

Dang’s model—say you’ll do the thing, say you’re doing it, then say you did it—keeps managers aligned and surfaces goal changes early.

1h 16m

AI Startups Need Data Flywheels

strategic thinking

For AI startups, durable advantage comes from proprietary data plus a flywheel that continually generates more of it, not from models alone.

27m

Founder-Market Fit Through PM Archetypes

leadership perspectives

Peter stresses aligning a founder’s dominant PM archetype with the market so passion and perseverance remain high.

57m

Retention Is Key Product Indicator

growth scaling tactics

Peter states “retention is the key indicator… plot the cohort retention line and if it asymptotes then you're in a good spot”.

1h 42m

Language Precision Has Multiplicative Effects

leadership perspectives

Precise wording in decks and docs prevents misinterpretation and has a multiplicative effect on downstream execution.

17m

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