Peter Dang
Investor at Felicis, Former Product Leader at OpenAI, Instagram, Uber, and Facebook
Peter Deng is a seasoned product leader and investor, currently investing in early-stage startups at Felicis. His career includes leading product teams at prominent tech companies such as OpenAI, Instagram, Uber, Facebook, Airtable, and Oculus. Deng has played a crucial role in developing iconic products like Facebook's News Feed, Instagram filters, Uber Reserve, and ChatGPT.
Episodes (1)
Insights (22)
Moving People Thrive
quotesPeter shares his fatherâs Chinese saying to illustrate the value of seeking new experiences.
Growth Teams Force Measurement Rigor
leadership perspectivesPeter immediately forms a growth team because their data-driven questions expose logging gaps and instil rigorous measurement across the org.
Growth Mindset Trumps All in Hiring
case studies lessonsHiring someone without growth mindset at Facebook made feedback difficult, teaching Peter to prioritise this trait above all in future recruiting.
Building Teams With Complementary Spikes
leadership perspectivesPeter spent as much time recruiting complementary âspikesâ as on product work at OpenAI, arguing team composition is the highest-return investment for leaders.
Mike and Kevin's 'Not Confused' Motto
quotesPeter cites Mike and Kevinâs motto on decisive execution.
Product Craft Can Overcome Distribution Advantages
growth scaling tacticsHighly polished, delightful product experiences can persuade users to switch despite competitorsâ massive distribution advantages.
Most Valuable Tech Companies Built on Existing Technology
growth scaling tacticsHe notes companies like Facebook and Uber won by relentless iteration on simple ideas built atop existing tech, not breakthrough inventions.
Interview Question: Painful Mistakes Reveal Growth Mindset
leadership perspectivesDang asks candidates for their most painful mistake and how it changed their work to gauge self-reflection, vulnerability, and growth mindset.
Repeating Goals and Vision Is Essential
quotesDang cites Jillâs mantra to stress repeating goals and vision.
Finding Success in AI Products: Data Flywheels and Crafted Workflows
strategic thinkingPeter looks for unique data with a flywheel, a tightly crafted workflow, and clear insight into which product elements truly matter.
Price and ETA Were Uber's True Product
strategic thinkingPeter stresses that at Uber the real product was price and ETA, showing core value often outweighs UI polish.
Five PM Archetypes Framework
strategic thinkingFramework outlines five enduring PM typesâconsumer, growth, business, platform, researchâto balance motivations and build a complementary team.
Portfolio Approach to Product Scaling
strategic thinkingScaling is not a binary switch; use a portfolio split like Googleâs 70/30 (or 50/50 in startups) and ramp resources as the product matures.
Creating Custom Roles Around Individual Strengths
leadership perspectivesPeter watches what excites people, has them document it, then shapes new roles so individuals can lean fully into their unique technical plus taste strengths.
Five Stages of Design Thinking
strategic thinkingPeter lists empathize, define, ideate, prototype, test as the five stages of great design thinking, highlighting empathize and define.
Say You'll Do It, Do It, Say You Did It
strategic thinkingDangâs modelâsay youâll do the thing, say youâre doing it, then say you did itâkeeps managers aligned and surfaces goal changes early.
AI Startups Need Data Flywheels
strategic thinkingFor AI startups, durable advantage comes from proprietary data plus a flywheel that continually generates more of it, not from models alone.
Founder-Market Fit Through PM Archetypes
leadership perspectivesPeter stresses aligning a founderâs dominant PM archetype with the market so passion and perseverance remain high.
Retention Is Key Product Indicator
growth scaling tacticsPeter states âretention is the key indicator⌠plot the cohort retention line and if it asymptotes then you're in a good spotâ.
Language Precision Has Multiplicative Effects
leadership perspectivesPrecise wording in decks and docs prevents misinterpretation and has a multiplicative effect on downstream execution.
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