Repeating Goals and Vision Is Essential

This quote captures a powerful truth about communication in product work: consistent repetition of important messages strengthens rather than diminishes their impact.

Core Meaning

• Intentional redundancy: Repeating key messages isn't wasteful—it's necessary for clarity and alignment
• Persistence pays: Important ideas deserve to be stated multiple times in different contexts
• Signal through noise: In busy environments, repetition helps critical information cut through distractions
• Reinforcement: Repeated messages become internalized and shape thinking over time

Why This Matters In Product

• Alignment tool: Teams easily drift from priorities without consistent reinforcement of vision and goals
• Memory aid: People are busy and forget—repetition ensures important points aren't lost
• Clarity creator: Repeating key messages helps refine and sharpen their articulation over time
• Change catalyst: Transformative ideas often need repeated exposure before they're fully embraced

How To Apply

For leaders:

• Consistently restate your product vision and strategy in different forums
• Don't assume saying something once means everyone heard, understood, or remembers it
• Use repetition as a calibration opportunity—if priorities have changed, the conversation will surface it

For ICs:

• Regularly restate your goals and progress to stakeholders
• Don't worry about "bothering" people by repeating important updates
• Use consistent repetition to build awareness and support for your initiatives

The quote reminds us that important messages gain power through repetition rather than losing it—just as prayers become more meaningful through consistent practice rather than less.