Platform Success Requires Invisible Infrastructure
by Asha Sharma on August 28, 2025
The shift from product as artifact to product as organism reflects a fundamental change in how AI-powered products evolve and create value through continuous learning and adaptation.
Product as Organism: The New Paradigm
- Products are evolving from static artifacts to living organisms that improve through continuous data ingestion and learning
- "All of a sudden these are these living organisms that just get better with the more interactions that happen"
- This represents "the new IP of every single company" - a proprietary learning loop rather than just features
- Success depends on the "metabolism" of a product team to ingest data, digest rewards models, and create outcomes
The Signals Loop vs. Traditional Lanes
- "It's all about the loop not the lane" - focus on the continuous improvement cycle rather than functional silos
- The loop consists of:
- Ingesting user interaction data
- Fine-tuning models based on that data
- Measuring improvements in outcomes
- Iterating rapidly
- "Feedback becomes continuous and observability becomes the culture"
- Functions start to blur as the loop becomes the organizing principle
Post-Training: The New Competitive Advantage
- "We will see just as much money spent on post-training as we will on pre-training and in the future more on post-training"
- Once models reach about 30 billion parameters, it becomes more economical to fine-tune existing models than to train new ones
- Companies can gain leverage by:
- Using their proprietary data to fine-tune models
- Creating synthetic data for training
- Designing effective rewards systems
- Implementing rigorous evaluation frameworks
Planning in the AI Era
- Traditional roadmapping is challenging when technology changes so rapidly
- Microsoft uses a "seasons" approach rather than rigid timelines:
- Seasons are defined by secular changes in the industry
- Current season: "The rise of agents"
- Seasons can last 3-12 months depending on market evolution
- Implementation approach:
- Align on the "ethos" of the current season
- Set loose quarterly OKRs that ladder up to seasonal goals
- Teams operate in squads with 4-6 week goals
- Leave slack in the system for both unplanned work and "the slope" (long-term direction)
The Rise of the Full-Stack Builder
- AI is driving a renaissance of the polymath builder
- "I really believe in the concept of a full stack builder"
- Traditional organizations have too many handoffs:
- "10 steps to launch a product"
- "5+ functions"
- "6-7 layers"
- "500 different touch points to get a product out"
- This structure cannot keep pace with AI's rapid evolution
- AI-native companies are succeeding with smaller, cross-functional teams that can iterate rapidly
The Agentic Society
- "We're approaching this world in which the marginal cost of the good output is approaching zero"
- This will drive "exponential demand for productivity and outputs"
- Scaling to meet this demand requires agents - both embedded in tools and embodied as assistants
- Organizational implications:
- "The org chart starts to become the work chart"
- Tasks and throughput become more important than hierarchy
- Fewer management layers will be needed
- Workers will have their own "agent stack" that expands their capabilities
Platform Success Principles
- What makes platforms win isn't flashy features but foundational elements:
- Reliability - consistent performance
- Privacy - protecting sensitive information
- Availability - being there when needed
- Data residency - keeping data where it belongs
- Performance - speed and efficiency
- "It's not all the features for the platform that matters, it's the data residency... it's the availability, it's the reliability"