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Platform Success Requires Invisible Infrastructure

by Asha Sharma on August 28, 2025

The shift from product as artifact to product as organism reflects a fundamental change in how AI-powered products evolve and create value through continuous learning and adaptation.

Product as Organism: The New Paradigm

  • Products are evolving from static artifacts to living organisms that improve through continuous data ingestion and learning
  • "All of a sudden these are these living organisms that just get better with the more interactions that happen"
  • This represents "the new IP of every single company" - a proprietary learning loop rather than just features
  • Success depends on the "metabolism" of a product team to ingest data, digest rewards models, and create outcomes

The Signals Loop vs. Traditional Lanes

  • "It's all about the loop not the lane" - focus on the continuous improvement cycle rather than functional silos
  • The loop consists of:
    • Ingesting user interaction data
    • Fine-tuning models based on that data
    • Measuring improvements in outcomes
    • Iterating rapidly
  • "Feedback becomes continuous and observability becomes the culture"
  • Functions start to blur as the loop becomes the organizing principle

Post-Training: The New Competitive Advantage

  • "We will see just as much money spent on post-training as we will on pre-training and in the future more on post-training"
  • Once models reach about 30 billion parameters, it becomes more economical to fine-tune existing models than to train new ones
  • Companies can gain leverage by:
    • Using their proprietary data to fine-tune models
    • Creating synthetic data for training
    • Designing effective rewards systems
    • Implementing rigorous evaluation frameworks

Planning in the AI Era

  • Traditional roadmapping is challenging when technology changes so rapidly
  • Microsoft uses a "seasons" approach rather than rigid timelines:
    • Seasons are defined by secular changes in the industry
    • Current season: "The rise of agents"
    • Seasons can last 3-12 months depending on market evolution
  • Implementation approach:
    • Align on the "ethos" of the current season
    • Set loose quarterly OKRs that ladder up to seasonal goals
    • Teams operate in squads with 4-6 week goals
    • Leave slack in the system for both unplanned work and "the slope" (long-term direction)

The Rise of the Full-Stack Builder

  • AI is driving a renaissance of the polymath builder
  • "I really believe in the concept of a full stack builder"
  • Traditional organizations have too many handoffs:
    • "10 steps to launch a product"
    • "5+ functions"
    • "6-7 layers"
    • "500 different touch points to get a product out"
  • This structure cannot keep pace with AI's rapid evolution
  • AI-native companies are succeeding with smaller, cross-functional teams that can iterate rapidly

The Agentic Society

  • "We're approaching this world in which the marginal cost of the good output is approaching zero"
  • This will drive "exponential demand for productivity and outputs"
  • Scaling to meet this demand requires agents - both embedded in tools and embodied as assistants
  • Organizational implications:
    • "The org chart starts to become the work chart"
    • Tasks and throughput become more important than hierarchy
    • Fewer management layers will be needed
    • Workers will have their own "agent stack" that expands their capabilities

Platform Success Principles

  • What makes platforms win isn't flashy features but foundational elements:
    • Reliability - consistent performance
    • Privacy - protecting sensitive information
    • Availability - being there when needed
    • Data residency - keeping data where it belongs
    • Performance - speed and efficiency
  • "It's not all the features for the platform that matters, it's the data residency... it's the availability, it's the reliability"