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Forward Deployed Engineers Work Onsite With Customers

by Nabil Qureshi on May 11, 2025

The Forward Deployed Engineer Model: Palantir's Approach to Customer-Embedded Product Development

Palantir's forward deployed engineer (FDE) model represents a radical approach to product development where engineers are physically embedded with customers, working alongside them to solve complex problems in real-time. This approach has produced an unusually high rate of successful founders and product leaders.

Core Elements of the Forward Deployed Engineer Model

  • Engineers physically work at customer locations 3-4 days per week
  • They receive desk space, badge access, and become integrated with customer teams
  • Engineers build solutions in real-time based on direct observation of problems
  • Weekly iteration cycles create rapid feedback loops (build Monday, test Tuesday, iterate Tuesday night, etc.)
  • Engineers develop deep domain expertise in customer industries
  • The model creates a "founder training ground" through repeated cycles of problem identification and solution building

Why This Model Creates Exceptional Product Leaders

  • Customer empathy development: "You learn to live and breathe the customer's problems and you learn to speak their language"
  • Rapid iteration cycles: "Every week you would have a cadence... Monday you do your meetings, Monday night you build something, Tuesday you show it to somebody, Tuesday night you iterate on it"
  • Direct value creation: Engineers focus on outcomes rather than features
  • Relationship building: "You develop these really close bonds with the customers"
  • Domain expertise acquisition: Engineers become experts in specific industries
  • End-to-end ownership: Engineers identify problems, build solutions, and measure outcomes

Key Success Factors for Implementation

  1. Hire true builders: "The key things that made our model work were one, they were actually real engineers who could build product themselves"
  2. Empower engineers to create new products: "If you need a completely new product to do this, you can go ahead and build it"
  3. Prioritize in-person presence: "Being in person is so valuable when you are working with some external party"
  4. Develop deep business understanding: "Gaining a really deep understanding of the business that your customers are in"
  5. Focus on outcomes over features: "The job of the forward deployed engineer is not just to deploy software... it is to actually solve the problem"

Scaling Considerations

  • Requires large deal sizes to justify the investment (typically millions of dollars)
  • Works best with complex, high-value problems that justify dedicated resources
  • Can be adapted for smaller companies by having one engineer support multiple customers
  • AI tools are making this model more accessible by increasing engineer productivity

How This Translates to Product Management

  • Palantir only promotes PMs from successful forward deployed engineers
  • This creates PMs with deep customer empathy and proven problem-solving abilities
  • The result: 30% of Palantir PMs who leave start companies (vs. 18% at the next highest company)
  • Palantir PMs are more likely to be promoted in their next role than PMs from any other company

Applying This Model in Your Organization

  • Consider a "lighter" version where technical team members spend significant time with customers
  • Focus on solving real problems rather than deploying pre-built solutions
  • Prioritize rapid iteration cycles with direct customer feedback
  • Develop deep domain expertise in your customer's industry
  • Measure success by outcomes achieved rather than features shipped