Forward Deployed Engineers Work Onsite With Customers
by Nabil Qureshi on May 11, 2025
The Forward Deployed Engineer Model: Palantir's Approach to Customer-Embedded Product Development
Palantir's forward deployed engineer (FDE) model represents a radical approach to product development where engineers are physically embedded with customers, working alongside them to solve complex problems in real-time. This approach has produced an unusually high rate of successful founders and product leaders.
Core Elements of the Forward Deployed Engineer Model
- Engineers physically work at customer locations 3-4 days per week
- They receive desk space, badge access, and become integrated with customer teams
- Engineers build solutions in real-time based on direct observation of problems
- Weekly iteration cycles create rapid feedback loops (build Monday, test Tuesday, iterate Tuesday night, etc.)
- Engineers develop deep domain expertise in customer industries
- The model creates a "founder training ground" through repeated cycles of problem identification and solution building
Why This Model Creates Exceptional Product Leaders
- Customer empathy development: "You learn to live and breathe the customer's problems and you learn to speak their language"
- Rapid iteration cycles: "Every week you would have a cadence... Monday you do your meetings, Monday night you build something, Tuesday you show it to somebody, Tuesday night you iterate on it"
- Direct value creation: Engineers focus on outcomes rather than features
- Relationship building: "You develop these really close bonds with the customers"
- Domain expertise acquisition: Engineers become experts in specific industries
- End-to-end ownership: Engineers identify problems, build solutions, and measure outcomes
Key Success Factors for Implementation
- Hire true builders: "The key things that made our model work were one, they were actually real engineers who could build product themselves"
- Empower engineers to create new products: "If you need a completely new product to do this, you can go ahead and build it"
- Prioritize in-person presence: "Being in person is so valuable when you are working with some external party"
- Develop deep business understanding: "Gaining a really deep understanding of the business that your customers are in"
- Focus on outcomes over features: "The job of the forward deployed engineer is not just to deploy software... it is to actually solve the problem"
Scaling Considerations
- Requires large deal sizes to justify the investment (typically millions of dollars)
- Works best with complex, high-value problems that justify dedicated resources
- Can be adapted for smaller companies by having one engineer support multiple customers
- AI tools are making this model more accessible by increasing engineer productivity
How This Translates to Product Management
- Palantir only promotes PMs from successful forward deployed engineers
- This creates PMs with deep customer empathy and proven problem-solving abilities
- The result: 30% of Palantir PMs who leave start companies (vs. 18% at the next highest company)
- Palantir PMs are more likely to be promoted in their next role than PMs from any other company
Applying This Model in Your Organization
- Consider a "lighter" version where technical team members spend significant time with customers
- Focus on solving real problems rather than deploying pre-built solutions
- Prioritize rapid iteration cycles with direct customer feedback
- Develop deep domain expertise in your customer's industry
- Measure success by outcomes achieved rather than features shipped