Clear Explanations Unlock Iterative Breakthroughs
by Tomer Cohen on December 4, 2025
The Full Stack Builder Model: Reimagining Product Development for the AI Era
LinkedIn's approach to product development in the AI era centers on empowering individuals to build end-to-end regardless of their traditional role, creating more nimble and adaptive teams that can match the accelerating pace of change.
Why Traditional Product Development Needs Reimagining
- The skills required for jobs will change by 70% by 2030
- 70% of today's fastest-growing jobs weren't even on the list a year ago
- The time constant of change now exceeds the time constant of response
- Organizations must become more nimble to stay competitive
The Problem with Traditional Product Development
- The basic builder process (research → spec → design → code → launch → iterate) has become unnecessarily complex
- Each step expanded into numerous sub-steps (e.g., 10-15 sources of research information)
- Multiple reviews (design, privacy, security) slow down progress
- Valid reasons for each step, but collectively creates bloat
- Process complexity led to organizational complexity
- Micro-specialization across functions (PM, design, engineering)
- Further specialization within functions (e.g., interaction design, animation design, content design)
- Result: Building even small features requires multiple teams, codebases, and sprints
The Full Stack Builder Model
- Core goal: Empower builders to take ideas to market regardless of role or team
- Definition: A fluid interaction between human and machine where builders develop experiences end-to-end
- Key human traits to preserve:
- Vision: Creating compelling stances about the future
- Empathy: Deep understanding of unmet needs
- Communication: Aligning others around ideas
- Creativity: Generating possibilities beyond the obvious
- Judgment: Making high-quality decisions in complex, ambiguous situations
- Everything else should be automated
Implementation Components
1. Platform
- Re-architect core platforms so AI can reason over them
- Build composable UI components with server-side support
- Customize third-party tools to work with your stack
- Off-the-shelf AI tools rarely work without customization
2. Tools & Agents
- Build specialized agents for different aspects of product development:
- Trust agent: Identifies vulnerabilities and harm vectors
- Growth agent: Critiques ideas based on growth potential
- Research agent: Trained on member personas and support tickets
- Analyst agent: Queries data without SQL knowledge
- Maintenance agent: Fixes failed builds (achieving ~50% automation)
- Key learning: Don't just give agents access to all information
- Curate "golden examples" and clean data for better results
- Build connections between agents for orchestration
3. Culture
- Performance evaluation: Include AI fluency in hiring and reviews
- Pilot success stories: Create pods that demonstrate the model works
- Associate Product Builder program: Replace APM program with cross-functional training
- Celebrate wins: Highlight people using the tools successfully
- Make tools accessible: Allow feedback and iteration
Organizational Structure Changes
- Created a new career path with "Full Stack Builder" title and ladder
- Shifted from large teams to small, cross-functional pods
- Pods focus on missions rather than functional specialties
- Teams assemble for specific problems, then reassemble for new challenges
- Not everyone needs to be a full stack builder
- Some will remain specialists, but fewer than before
- Some will be system builders who empower full stack builders
Implementation Lessons
- Top performers adopt AI tools first
- They have an innate desire to improve their craft
- Change management is critical
- Not enough to just provide tools - must build incentives and motivation
- Show examples of others being successful
- Start with small teams but maintain visibility
- Let the organization see progress to build interest
- Be patient with the transformation
- Invest upfront in platform and tools
- Don't expect immediate 2x productivity gains
- Don't wait for formal reorganization
- Give permission to start building differently now
Results So Far
- Teams saving hours of work per week
- Higher quality insights and discussions
- Designers and PMs picking up tasks directly from Jira
- Increased ability to adapt to change
The model ultimately aims to create an organization that resembles Navy SEALs: cross-trained individuals who specialize in missions, operating in small, nimble pods that can be quickly assembled to tackle new challenges.