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Markets Only Bubble When No One Believes It's a Bubble

by Ben Horowitz on September 11, 2025

The psychology of market bubbles hinges on collective belief and capitulation, not widespread concern about overvaluation.

When It's Not a Bubble: Ben Horowitz's Contrarian Indicator

Ben Horowitz offers a counterintuitive framework for identifying true market bubbles versus temporary price increases driven by genuine innovation:

  • The Capitulation Principle: "Anytime everybody thinks it's a bubble, it's not a bubble"

    • For a true bubble to form, you need capitulation - when nearly everyone believes prices are justified
    • Widespread concern about a bubble actually prevents bubble formation
    • "As long as there's people who think it's a bubble, it's hard for that to happen"
  • Historical Pattern Recognition

    • In 2011-2012, there were "1,400 articles saying we were in a tech bubble" - which proved incorrect
    • The dot-com bubble (late 1990s) was fundamentally different:
      • Internet had only 55 million total users (half on dial-up)
      • Building basic products required massive engineering teams (300 engineers for a greeting card company)
      • "The math didn't work on any of those ideas" - unit economics were fundamentally broken
  • Distinguishing Price Increases from Bubbles

    • Price increases can be justified by:
      • Unprecedented revenue growth (companies going "from 0 to $800 million in a year")
      • Products that "work amazingly" with unprecedented adoption
      • Expansion to global markets
  • Technological Disruption vs. Financial Bubble

    • What Sam Altman may be correctly identifying: "the landscape is early, really early"
    • Positions achieved by current companies may not be sustainable due to technological change
    • This represents competitive disruption, not necessarily a financial bubble
    • "I wouldn't characterize that as being like a financial bubble"
  • The Reality Test

    • In true bubbles: "the businesses didn't work"
    • In current AI market: "these businesses are all working and they're being priced appropriately for how they're growing"
    • The products are "working so much better than any technology product that we've ever built"

This framework provides a practical heuristic for evaluating market conditions: when everyone is worried about a bubble, that concern itself serves as a regulatory mechanism preventing true bubble formation.

The Venture Capital Perspective

  • Even in healthy markets, funding quality varies widely
  • "In venture capital if you've got a run like this, then the great company and the crap company both get funded"
  • This is normal market behavior, not evidence of a bubble
  • The key distinction: are the underlying unit economics viable?

Ben's conclusion: "If I had to bet, I would bet not a bubble."