Markets Only Bubble When No One Believes It's a Bubble
by Ben Horowitz on September 11, 2025
The psychology of market bubbles hinges on collective belief and capitulation, not widespread concern about overvaluation.
When It's Not a Bubble: Ben Horowitz's Contrarian Indicator
Ben Horowitz offers a counterintuitive framework for identifying true market bubbles versus temporary price increases driven by genuine innovation:
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The Capitulation Principle: "Anytime everybody thinks it's a bubble, it's not a bubble"
- For a true bubble to form, you need capitulation - when nearly everyone believes prices are justified
- Widespread concern about a bubble actually prevents bubble formation
- "As long as there's people who think it's a bubble, it's hard for that to happen"
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Historical Pattern Recognition
- In 2011-2012, there were "1,400 articles saying we were in a tech bubble" - which proved incorrect
- The dot-com bubble (late 1990s) was fundamentally different:
- Internet had only 55 million total users (half on dial-up)
- Building basic products required massive engineering teams (300 engineers for a greeting card company)
- "The math didn't work on any of those ideas" - unit economics were fundamentally broken
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Distinguishing Price Increases from Bubbles
- Price increases can be justified by:
- Unprecedented revenue growth (companies going "from 0 to $800 million in a year")
- Products that "work amazingly" with unprecedented adoption
- Expansion to global markets
- Price increases can be justified by:
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Technological Disruption vs. Financial Bubble
- What Sam Altman may be correctly identifying: "the landscape is early, really early"
- Positions achieved by current companies may not be sustainable due to technological change
- This represents competitive disruption, not necessarily a financial bubble
- "I wouldn't characterize that as being like a financial bubble"
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The Reality Test
- In true bubbles: "the businesses didn't work"
- In current AI market: "these businesses are all working and they're being priced appropriately for how they're growing"
- The products are "working so much better than any technology product that we've ever built"
This framework provides a practical heuristic for evaluating market conditions: when everyone is worried about a bubble, that concern itself serves as a regulatory mechanism preventing true bubble formation.
The Venture Capital Perspective
- Even in healthy markets, funding quality varies widely
- "In venture capital if you've got a run like this, then the great company and the crap company both get funded"
- This is normal market behavior, not evidence of a bubble
- The key distinction: are the underlying unit economics viable?
Ben's conclusion: "If I had to bet, I would bet not a bubble."