Full-Time Vibe Coder Accelerates Development

Lovable's Full-Time Vibe Coder: Accelerating Growth Through No-Code Development

Lovable, one of the fastest-growing companies in history (reaching $200M ARR with just 100 employees), discovered a powerful growth lever by creating a dedicated role that most companies haven't yet considered: the full-time vibe coder.

Elena Verna, Head of Growth at Lovable, explains how this role has become a critical part of her growth strategy: "I have a full-time vibe coder on my team. He's amazing." This team member, who comes from a non-technical background (previously a chief of staff), has become an acceleration engine for launching new features, templates, and side applications that drive growth.

The vibe coder serves as a force multiplier for the growth team, allowing them to rapidly prototype and launch new initiatives without waiting for engineering resources. As Elena describes: "When I started scaling what I want to vibe code, that's where his value really came in... I understand what is possible, I know what needs to be achieved, and some of these apps I want to be almost full-blown built."

The role has proven especially valuable for partnership initiatives. When Lovable partnered with Shopify, the vibe coder "created a bunch of Shopify Lovable templates" that accelerated adoption among e-commerce users. This allowed the growth team to quickly capitalize on a new market opportunity without diverting engineering resources.

What makes this approach particularly effective is how it changes the velocity of experimentation. Elena notes that her vibe coder helps the team push out many different initiatives to test in the market with their own products. This accelerates the feedback cycle dramatically, allowing the growth team to validate ideas before committing significant resources.

The role also serves an educational function within the organization. The vibe coder becomes "an absolute expert" who teaches others "what is possible with Lovable because he's on the cutting edge of constantly pushing it to the limit."

This approach represents a fundamental shift in how growth teams can operate in AI-native companies. Rather than focusing primarily on optimizing existing user journeys, they can rapidly create new features, templates, and even standalone applications that expand the product's use cases and reach new audiences.

For companies considering this approach, Elena suggests that vibe coding is becoming "a skill being added to a lot of job descriptions for designers, for product managers, for marketers," indicating this may become a standard capability within growth teams rather than a specialized role. As she puts it: "Excel can move over. We have a new skill to add that is super empowering."